Who is FoundLocally?

FoundLocally has created a chain of 30 locally-focussed community portals under the FoundLocally.com name, that now stretch across Canada. We've also created targetted portals TransCanadaHighway.com and MovinginCanada.com for the travel and the real estate sectors.

Advertising in the Internet Era: Going Beyond Frequency & Reach Frequency and Reach has been used by advertising professionals to quantify advertising effectiveness in the past. This model fails when trying to get action in an online economy. When a person watching TV sees an ad they like, they need to get away from the TV (and their favourite show), go to a different room, turn on the computer, start their browser software, and enter the web address. The same is true when consumers are listening to the radio, or reading the newspaper, and gets worse with billboards seen while driving. The lack of PROXIMITY between the ad and the desired action, forces advertisers to over-compensate with increased Frequency and Reach, just so consumers might remember the advertisers name, brand or web URL. On the other hand, when advertising online, the desired action is EXACTLY ONE CLICK AWAY. Frequency and Reach do not need to be exaggerated, if the offer is good and the link is direct. Mark Ruthenberg

The FoundLocally portals are interactive for businesses, community groups & government who can add & update their organization, and post events, news, jobs (and volunteer opportunities) as well as savings (sales and/or coupons), all for free.

These sites attract an ever-growing web-savvy audience -- of community residents and visitors -- of a million visitors a month, who are attracted by the in-dpeth content, and the Social Media elements integrated into the website.

What makes this all the more intriguing is, that this traffic was generated without any traditional media, just "organic" search engine listings, "word of mouse" and word of mouth.

For advertisers, FoundLocally presents two unique opportunities: (1) to target a locally focussed audience with community-tailored messages, and (2) to extend your Reach to an online audience not typically overlapping your traditional media (print, radio, television) buys.

FoundLocally works closely with 24/7 RealMedia (formerly 24/7 Canada) to ensure that advertiser's message reaches the best audience in the most targetted and cost-effective manner.

New FoundLocally.com Blog

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Mobile Version of this Media Kit.