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Fraser > Business > Communications > Advertising & Media >

Communications: Public Relations

Online Public Relations and Promotion

From running contests to viral marketing to banner ads, Inc.com shares numerous ways you can spread the word about your company on the Web.

Using Media Intelligence Tools To Drive Communications Success (American Marketing Association)

Identifying and Reaching Influencers (American Marketing Association)

Choosing a Public Relations Agency (American Marketing Association)

Effective Press Release Writing (American Marketing Association)

Preparing Press Releases Norm Greenfield, Provoco Status Quo

E-Communication Strategies for your public-relations efforts. (Inc.com)

PR Homework: Study Mailing Lists, discussion lists and e-mail newsletters. (Inc.com)

Online Public Relations Tools (Inc.com)

Niche for Success by the owner and editor of Search Engine Watch (Inc.com)

Pump Up Your Internet PR with six suggestions. (Inc.com)

Viral Marketing: Worth Catching (Inc.com)

An Ad Model That Works a Health website case study (Inc.com)

Banner Ad Real Estate: Look Before You Leap (Inc.com)

The Tested Eight-Step Banner Ad Campaign the best placcement (Inc.com)

The Publicity FAQ (Marcia Uudkin)

Communications Strategies During Litigation (American Marketing Association)

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