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Communications: Public Relations

From running contests to viral marketing to banner ads, Inc.com shares numerous ways you can spread the word about your company on the Web.

Effective Press Release Writing (American Marketing Association)

Preparing Press Releases Norm Greenfield, Provoco Status Quo

E-Communication Strategies for your public-relations efforts. (Inc.com)

PR Homework: Study Mailing Lists, discussion lists and e-mail newsletters. (Inc.com)

Niche for Success by the owner and editor of Search Engine Watch (Inc.com)

Pump Up Your Internet PR with six suggestions. (Inc.com)

An Ad Model That Works a Health website case study (Inc.com)

Communications Strategies During Litigation (American Marketing Association)

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