Toronto Communications: Web Marketing, using the Internet for advertising and promotion

Designing a Web site must be done from the "top down", begining with corporate marketing objectives, and working fromtheir to what content needs to be presented, and how users can efficiently navigate to end up at the desired point in the web site, whether it is the instructions to the dealer or showroom, the toll-free phone number of the order desk, or shopping using the online order form.

Online Advertising Effectiveness

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